Mission
T-MARC Company’s mission is to successfully contribute to the well-being of all Tanzanians by developing effective and diverse partnerships between multiple players in the commercial, NGO, governmental, and public sectors to implement marketing and communications solutions that address key health, social, and economic challenges.
T-MARC Company facilitates the growth of the “full market” for an extensive range of public health products and services, and works to increase the practice of health-protective behaviors.
Vision
T-MARC Company is committed to becoming a leader in creating sustainable solutions by utilizing the Company's "Four Ps" Approach:
- People: Reaching Tanzanians while focusing on those under-served and most in need, and promoting continued growth in staff expertise.
- Partnerships: Promoting new collaborations with partners from the public, private, and non-profit sector, working with a diverse group of donors, and collaborating with local government agencies, NGOs, CBOs, commercial entities, and others throughout Tanzania.
- Portfolio: Serving the needs of Tanzanians through a variety of health, social, and economic activities focused on social marketing, communications, and partnerships.
- Place: Facilitating reach throughout Tanzania with extensive knowledge of the country, regions, and areas where the most at risk groups reside; using innovative technologies to produce research data linked to region and location to improve policy practices and results.
Values
T-MARC Company holds itself to the highest levels of integrity and has a strong commitment to the following values:
- Leadership – The T-MARC Company strives for top results in the initiatives it undertakes: stepping forward with innovative ideas, bringing together new partners, and staying on the cutting edge of innovations in the field of public health.
- Partnership – The T-MARC Company is part of a larger team; working with stakeholders, government donors, collaborating agencies, and others to combine resources, strengths, and skills to achieve success.
- Accountability – The T-MARC Company is committed to achieving the highest level of transparency and ethics in all the financial, management, and partnership activities undertaken – holding itself responsible to donors, partners, and the beneficiaries of its programs.
- Respect – The T-MARC Company puts respect for the people of Tanzania first and foremost - revering diversity, valuing strengths and skills, and working collaboratively with the beneficiaries of programs and products.
- Passion – The staff of T-MARC Company have personal and professional enthusiasm for the work they do, and are driven by a sense of purpose and a desire to do all that they can to help improve the health of Tanzanian families.
Objectives
The primary objectives of T-MARC Company are to:
- Develop and manage a cost-effective marketing, sales, and distribution network that will improve access by key populations to branded products and services related to health, social, and economic challenges.
- Develop and manage broad-based communications initiatives that enhance the knowledge of Tanzanians about core issues related to branded health products and social and economic issues, including accurate information about relevant products and services as well as persuasive information to encourage and sustain healthy behaviors.
- Establish and maintain practical partnerships with one or more locally controlled organizations from Tanzania’s commercial, non-governmental, and/or faith-based sectors for key roles in the ongoing management and implementation.
- Work closely and purposefully with other organizations and agencies engaged in similar programmatic areas to address issues of coverage and consistency related to the distribution of dependable products, services, and the dissemination of accurate information.
- The marketing and communications initiatives are the core elements of the project and the partnership; cooperation components of the Company are designed to support them.
