Sikia Kengele
Sikia Kengele is an initiative that delivers a key set of simple messages about faithfulness and partner reduction implemented through multiple reinforcing channels – specifically interpersonal communication, community mobilization, and mass media. Translated from Swahili, it means, "Listen to the Bell."
In 2007 and 2008, Sikia Kengele community outreach activities were rolled out in the northern and southern zones, including the following regions: Mara, Mwanza, Shinyanga, Tabora, Singida, Dodoma, Tanga, Dar es Salaam, Pwani, Arusha, Kilimanjaro, Iringa, Mbeya, Rukwa, Ruvuma, Lindi, and Mtwara. Main activities included road shows, peer education, and a culmination of the activities in a giant bell event. Several NGOs/FBOs/CBOs were contacted and participated in the various regions. T-MARC Company partnered with Family Health International's youth advisory group (YAG) teams on the ground. The teams helped recruit peer educators as well as bell ringers.
T-MARC Company used the Sikia Kengele initiative as the umbrella campaign during World Aids Day activities in Tabora and Tanga. Outreach activities were conducted with T-MARC C. assisting the Tabora organizing committee in mobilizing communities to attend the national celebrations graced by President Kikwete. T-MARC Company also participated in a supplement published by the Guardian newspaper highlighting the successes of organizations in reducing the impact of HIV in Tanzania.
T-MARC Company also promotes Sikia Kengele through a mass media partnership with Stradcom to air PSAs on regional and national radio stations. In 2008, T-MARC Company aired more than 2,000 PSAs supporting Sikia Kengele on national and regional stations including RFA, Radio One, Radio Tanzania, Clouds FM, Passion FM, Kili FM, Sibuka FM, Ebony FM, Voice of Tabora, Mwangaza FM, Triple A FM, Times FM, Mbeya FM, and Bomba FM.
Additionally, T-MARC Company implemented its Sikia Kengele outreach activities through community events, including the Saba Saba and Nane Nane trade fairs and the Uhuru Torch event in Mbeya region. Wall and stone branding and outdoor advertising were conducted as well.
This activity is funded by the United States Agency for International Development (USAID) Tanzania.
Read more about the Sikia Kengele campaign.
Data/Results
