Dume Male Condom

Dume is a high quality and competitively priced condom that delivers satisfaction and protection, for all sexually active young adults, who want to live their life their way. Dume condom protects against HIV/AIDS and other STI’s as well as unwanted pregnancies.  It gives protection while giving the freedom to live and enjoy life responsibly. Dume’s vision is to be the most recognized, preferred, and accessible condom brand in Tanzania. Dume’s target audience includes clients of sex workers, miners, truck drivers, plantation workers, fishermen, mobile businessmen and men in uniform. The product is affordably priced at TZS 100 for a packet of three units. Dume can be purchased at a wide range of Pharmacy Type I and II outlets as well as kiosks, restaurants, and bars. 

This product is funded by the United States Agency for International Development (USAID) Tanzania.

Read more about the launch of Dume.

Data/results

• Dume sold a total of 7,088,904 condom pieces between January and July of 2008. This represents an achievement of 1% above target and a 24% growth against the same period in 2007.
• Twenty-four sub wholesale agents were recruited in 2008 to support Dume in 11 mainland regions: Mbeya, Iringa, Dodoma, Mwanza, Shinyanga, Tabora, Mara, Kagera, Arusha, Tanga, and Kilimanjaro and achieved outlet penetration of 22,193.  More than 300 cartons were issued as trade incentives
• According to the baseline KAPB survey conducted during 2006, the proportion of female sex workers who reported using a condom during their last sexual activity with a client was 26% among barmaids and 58% among commercial sex workers. The proportion of target group males who reported having used a condom during their last higher risk sexual activity was 2% among police, 5% among miners, and 9% among truckers.