Flexi P Oral Contraceptives
Flexi P oral contraceptive pills offer women a convenient, reliable and affordable modern family planning method. It is widely available in Tanzania, and can be used by women to choose when to get pregnant, if at all. Flexi P is supported by the American people through the United States Agency for International Development (USAID).
T-MARC’s goal in marketing Flexi P is to contribute to a 60 percent increase of contraceptive prevalence rate (CPR)1 among women of reproductive age in Tanzania by 2015. Additionally, Flexi P aims to help reduce maternal mortality among women of reproductive age.
Flexi P’s target market includes more moderately affluent urban and peri-urban women 20 to 34 years old with an unmet need for family planning. Flexi P is promoted via interpersonal communications through community based distributors, market activations, women’s groups, Jipende hair salons and workplace interventions.
Flexi P oral contraceptives can be purchased from a wide range of outlets including Duka la dawa muhimu
Product Summary
Product Category: Oral contraceptives
Purpose: Prevent unwanted pregnancies and reduce maternal mortality.
Donor: U.S. Agency for International Development
Geographic focus: National
Target market/audience: Urban and peri-urban women age 20 to 34 with an unmet need for family planning
Distribution: Duka la dawa muhimu (pharmacies), private clinics offering family planning services and community based distributors
Communication Activities: Sponsorship of TV and radio shows. Interpersonal communications including workplace programmes, Jipende hair salons and women’s groups.
1 Contraceptive Prevalence Rate. CPR is the percentage of women of reproductive age (15-49) who are using (or whose partner is using) a contraceptive method at particular point in time.
