Flexi P Oral Contraceptives

Flexi P oral contraceptive pills offer women a convenient, reliable and affordable modern family planning method. It is widely available in Tanzania, and can be used by women to choose when to get pregnant, if at all. Flexi P is supported by the American people through the United States Agency for International Development (USAID).

T-MARC’s goal in marketing Flexi P is to contribute to a 60 percent increase of contraceptive prevalence rate (CPR)1  among women of reproductive age in Tanzania by 2015. Additionally, Flexi P aims to help reduce maternal mortality among women of reproductive age.  

Flexi P’s target market includes more moderately affluent urban and peri-urban women 20 to 34 years old with an unmet need for family planning. Flexi P is promoted via interpersonal communications through community based distributors, market activations, women’s groups, Jipende hair salons and workplace interventions.

Flexi P oral contraceptives can be purchased from a wide range of outlets including Duka la dawa muhimu

Product Summary

Product Category: Oral contraceptives

Purpose: Prevent unwanted pregnancies and reduce maternal mortality.

U.S. Agency for International Development

Geographic focus:

Target market/audience:
Urban and peri-urban women age 20 to 34 with an unmet need for family planning

Distribution: Duka la dawa muhimu (pharmacies), private clinics offering family planning services and community based distributors

Communication Activities: Sponsorship of TV and radio shows. Interpersonal communications including workplace programmes, Jipende hair salons and women’s groups.

1 Contraceptive Prevalence Rate. CPR is the percentage of women of reproductive age (15-49) who are using (or whose partner is using) a contraceptive method at particular point in time.