Lady Pepeta Female Condoms

Lady Pepeta is another option for sexually active women who want to have more control over their reproductive health, especially in those situations when it is unlikely a male condom will be used. Just like a male condom, when used properly, Lady Pepeta safeguards against the risk of pregnancy and sexually transmitted diseases such as HIV.

One of the main advantages of the female condom is that it can be inserted in advance of sexual intercourse thereby allowing a woman to initiate the intervention. Lady Pepeta is supported by the American people through the United States Agency for International Development (USAID).

T-MARC’s goal in marketing Lady Pepeta is to help reduce the prevalence of HIV in Tanzania from 5.7% to 4.0% by September 2015. Currently, the main target market for Lady Pepeta is most at risk populations including sex workers, bar maids and women engaged in transactional sex. 

These audiences are reached primarily through interpersonal communications that focus on male and female condom demonstrations and developing condom negotiation skills. Lady Pepeta is available through peer educators, sex workers and bar maids who are trained to be sales agents. Outlets include Jipende hair salons as well as selected retail channels.

Product Summary

Product Category: Condoms

Purpose: Prevent infection from HIV and other sexually transmitted diseases and prevent unwanted pregnancies

U.S. Agency for International Development

Geographic focus:

Target market/audience:
Sex workers and women engaged in transactional sex

Distribution: Hair salons, duka la dawa muhimu, duka la dawa baridi, community based distributors, private hospitals offering family planning services and via outreach activities such as workplace interventions

Communication Activities:
Interpersonal communications including peer education